Now I know this is a replica handbags blog, and I will be touching on the replica we all know and love, but it’s been a difficult month for many people in this big world of ours, and I can’t help but notice that the luxury brands I adore have really been stepping up to the plate.

Take Mango, the clothing and accessory line run by bombshell Penelope Cruz and her sister Monica. After the catastrophic earthquake in Haiti, the world paused for a moment, struck by the horror and grief of the situation. Sympathetic, Mango partnered with Scarlett Johansson to create a handbag that “promotes conscious consumerism”, as the proceeds go directly to Oxfam’s Haiti Relief Program.

Even the heavy hitters over at Louis Vuitton handbags are taking a more enlightened approach to consumerism, with their environmentally friendly new charter posted under the ‘Environment’ heading on their website. A strong supporter of The Climate Project, a directive aiming to educate people about climate change, sparking discussion and action, Louis Vuitton has also made a commitment to sustainable production. I like the way things are shaping up, don’t you?

Many other big brands have taken the same approach. Tiffany has been on the environmentally active side of things since 2002, when they took a stand against using coral in jewelry. Their policies have changed hugely since the first wave of ‘greenwashing’ took place, but they have remained dedicated unlike a few other brands who waved the eco flag for a bit, then sank back into business as usual.

I think it’s fantastic that collaborations like that of Scarlett Johannson and Mango are funneling aid towards Haiti, and I definitely approve of the new eco-friendly Louis Vuitton handbags. It’s about time these luxury brands used their power and influence to give back to the world, especially when things are so dire for so many. This is indeed a replica handbags blog, so this topic might seem a little bit out of left field, but there have been a lot of questions from other bloggers about these ‘conscious’ campaigns. So. Do you approve of these new policies, or do you feel that it’s too little too late? Should luxury be left alone, or can it contribute?